Snow brings a wealth of experience of the automotive industry in a career spanning thirty years, with senior roles across the UK, Europe and Middle East. He has a particular strength in developing and managing dealer networks for a range of OEM and premium aftermarket parts businesses across many territories. This includes such brands as; Akropovic, Brembo, Ohlins and dealer networks with franchise operations for Koenigsegg, Spyker, Kawasaki, Harley Davidson and Polaris. Furthermore, Snow has held management positions within motorcycle OEMs including Yamaha and the Aprilia group of companies.
He will report to Dymag CEO Chris Shelley and will be lead on all worldwide aftermarket sales, with an emphasis on growing a global dealer network for Dymag automotive and motorcycle wheels. He will also coordinate the marketing of the Dymag brand and products across all territories and markets. His appointment follows the announcement of Dymag expanding into the US aftermarket via a strategic partnership with ADV.1, as well as the confirmation that the ground-breaking BOXSTROM automotive wheel has been granted a full UK patent with PCT coverage in over 140 countries.
Snow commented on his new role: “Right from my early discussions about coming on board, it was clear to me what an exciting opportunity this is. Chris and his team speak with real passion about the business, their products and the great strides that have been made recently across auto and moto. To build on these achievements and help develop the worldwide dealership relationships is something I cannot wait to get started.”
Dymag CEO Chris Shelley commented: “It is a fascinating time for Dymag, with a number of OEM partnerships coming on stream including Fisker, Ariel and Williams Advanced Engineering and more exciting ones in the pipeline. Our aftermarket business is receiving ever greater interest from customers and dealers across the world, so this appointment is crucial in taking our business to the next level. Andrew comes with a strong background in developing and managing international dealer and distribution of premium aftermarket parts and a passion for racing and motorsport. He will be a great asset to our team.”
Alister Foye, Leader Communication
+ 44 1789 739248
+ 44 7595 189964
Andrew Snow, Dymag Group
+ 44 7591 202912
Started in the early 1970s, Dymag quickly moved to the technology pinnacle developing diecast magnesium wheels for Formula One and inventing the world’s first three spoke Magnesium motorcycle racing wheels. Dymag’s rich heritage on four and two wheels ranges from Formula 1, IndyCar, Rally/RAID, Moto GP, Superbikes, Isle of Man TT champions and race winners driving and riding to victory on Dymags, as well as many production Supercar manufacturers.
Building on their success, Dymag expanded into manufacturing Forged Magnesium wheels, Forged Aluminium wheels and finally developed lightweight Carbon Composite motorcycle and auto wheels with an equally enthusiastic response from bike and auto owners around the world.
The company was re-launched in 2011 after current CEO Chris Shelley and other key former employees took control of Dymag. Very soon after it was successfully involved in re-entering the motorcycle racing and aftermarket, supplying the winning BMW S1000RR ridden by Michael Dunlop in the 2014 Isle of Man TT, and leading British Superbike Teams, a victory repeated in 2016 with the faster ever lap at the IOM TT Senior Superbike race of 133.393mph average speed, and again in 2017 this time on the new Suzuki GSXR.
Always at the forefront of materials technology over the past 30 years Dymag has progressed from its beginnings using diecast magnesium into forged magnesium and aluminium, before establishing itself as the world’s leading carbon auto and motorcycle wheel manufacturer in the 90s and 2000s.
Instagram : @dymagwheels