Dymag showcases the BOXSTROM at SEMA

Dymag Group, the British design and manufacturer of market leading performance automotive and motorcycle wheels is showcasing the many aftermarket versions of its patented BOXSTROM carbon composite wheel at SEMA this week.

Situated in the South Hall Lower booth 48181, Dymag will have its full range of BOXSTROM aftermarket wheels on show, including the 7X on the award-winning wide-body Mustang of Instagram star Henry Washington @jjwash45.

SEMA will also see the much anticipated announcement of the new ADV.1 CF 2 aftermarket wheel, which combines the Dymag BOXSTROM carbon composite rim with a forged aluminium centrepiece from ADV.1’s Advanced Series range. The Advanced Series use aerospace grade aluminium to reduce as much weight as possible, making the CF 2 the lightest multi-piece ADV.1 wheel ever. A result of a strategic partnership between the two organisations, the new CF 2 wheel will feature on the ultra-exotic 2018 Ford GT on the ADV.1 stand – Central Hall, Racing Annex & Grand Lobby on stand 20365 from 09:00 (PDT) on Tuesday 31st October.

The innovative BOXSTROM carbon hybrid barrel improves all elements of driving performance through its patented design, which meets the highest levels of testing demanded by leading performance and luxury automotive OEMs, which are substantially more onerous than general aftermarket wheel testing. Dymag is working with leading OEMs across the world, and while many projects remain highly confidential for now, partnerships have been recently announced with the Fisker EMotion EV, BAC Mono and Ariel Atom 4, which will be launched in 2018.

At SEMA, Dymag will feature the full range of aftermarket BOXSTROM 7X and 7Y, with a wide and growing range of fitments for a range of vehicles from exotic European supercars, to modern American muscle cars, to the very latest performance EV. Currently from 20” x 9.0” to 12”, 21”x 12” to the world’s first 24” carbon composite rim, all with concave designs covering high clearance to concave low inset fittings and new fitments and sizes are being added all the time.

Matching style with performance, the 7X and 7Y are real head-turners, with forged aluminium centrepieces fitted to the BOXSTROM rim with titanium fixtures. The barrels are also available from a limited number of leading luxury and tuner wheels brands such as ADV1, who have today launched the CR.2 range of wheels at SEMA.

Henrique Cisneros, Chairman of ADV.1 said; “When developing the ADV.1 CF 2, we wanted to redefine the limits of design and performance. In partnership with Dymag and its innovative BOXSTROM we have achieved this and more. The investment in engineering R&D, the high specification, as well as the quality of the finishing means the Dymag BOXSTROM stands apart in the aftermarket. We have chosen what we believe is the very best partner for carbon barrels available.”

Chris Shelley, CEO of Dymag, commented; “We are seeing the entire automotive industry aggressively embracing the light-weighting of vehicles, not only to improve handling performance, but also to reduce hydrocarbon emissions and extend electric vehicle range. Accordingly, world leading engineers, designers and wheel manufacturers are turning to Dymag and our patented BOXSTROM to help them realise these performance goals, without compromising safety.”

“At SEMA we are showcasing how all drivers and the entire aftermarket can enjoy the many benefits of the BOXSTROM, with the launch of the ADV.1 CF 2, as well as the current Dymag 7Y and 7X aftermarket ranges which suit a large family SUV or luxury car as much as a lightweight supercar.”

Dymag is now developing an international network of dealers and tuners to represent Dymag products worldwide and welcomes any interested party to come to the company stand at South Hall Lower, booth 48181.

ADV.1 has created the Ford GT x ADV.1 CF.2 video for its wheel unveiling, which can be viewed or shared here: youtube.com/user/ADV1wheels

Media – for further information contact:

Alister Foye, Leader Communication

+ 44 1789 739248
+ 44 7595 189964
alister.foye@leader.co.uk

Sales – for further information visit the Dymag booth at SEMA 2017 – 48181, or contact:

Andrew Snow, Global Sales and Marketing Director, Dymag

+ 44 7591 202912
andrew.snow@dymag.com

The ADV.1 Carbon Fiber Series and the CF.2 wheel will be available in early 2018, representing the most exclusive wheel line available. For further information about the CF.2, please visit thewheelindustry.com

About Dymag:

Started in the early 1970s, Dymag quickly moved to the technology pinnacle developing diecast magnesium wheels for Formula One and inventing the world’s first three spoke Magnesium motorcycle racing wheels. Dymag’s rich heritage on four and two wheels ranges from Formula 1, IndyCar, Rally/RAID, Moto GP, Superbikes, Isle of Man TT champions and race winners driving and riding to victory on Dymags, as well as many production Supercar manufacturers.

Building on their success, Dymag expanded into manufacturing Forged Magnesium wheels, Forged Aluminium wheels and finally developed lightweight Carbon Composite motorcycle and auto wheels with an equally enthusiastic response from bike and auto owners around the world.

The company was re-launched in 2011 after current CEO Chris Shelley and other key former employees took control of Dymag. Very soon after it was successfully involved in re-entering the motorcycle racing and aftermarket, supplying the winning BMW S1000RR ridden by Michael Dunlop in the 2014 Isle of Man TT, and leading British Superbike Teams, a victory repeated in 2016 with the faster ever lap at the IOM TT Senior Superbike race of 133.393mph average speed, and again in 2017 this time on the new Suzuki GSXR.

Always at the forefront of materials technology over the past 30 years Dymag has progressed from its beginnings using diecast magnesium into forged magnesium and aluminium, before establishing itself as the world’s leading carbon auto and motorcycle wheel manufacturer in the 90s and 2000s.

Website:          www.dymag.com,

Facebook:       www.facebook.com/dymagwheels,

Twitter:            @dymagwheels

Instagram :      @dymagwheels

Email:               sales@dymag.com

About WELD Racing, LLC.

WELD Racing, LLC., based in Kansas City, Missouri, is the technology and manufacturing leader in the performance wheel market. Since 1967, WELD is a pioneer in wheel engineering and manufactures the highest quality forged race wheels for dirt, oval and drag racing, along with wheels for performance street cars and trucks. Each WELD wheel is precision engineered for maximum performance on the street, off road and at the track. WELD brands include WELD Racing, ADV.1, CCW Forged Performance, WELD Racing XT, and HiPer Technology by WELD products.

For more information, please visit www.weldwheels.com

About ADV.1

The mission of ADV.1 wheels is to provide top-notch products for high-performance, luxury and exotic cars. It is committed to creating the finest designs, which are manufactured in the USA to the highest standards.

ADV.1 is determined to offer unrivalled customer service. The company is staffed to answer questions about wheels size, fitment, finish and more, helping customers and dealers find exactly what they need to create a show-stopping vehicle.

For more information, please visit thewheelindustry.com