North American Auto Expansion with ADV.1

Dymag Group, the British design and manufacturer of market leading performance automotive and motorcycle wheels, is expanding into the US aftermarket via a strategic partnership with ADV.1, a subsidiary of the WELD Racing, LLC., and leader in aftermarket performance wheels.

The partnership will enable Dymag – a global pioneer in the commercial manufacture of carbon hybrid and automotive and monobloc motorcycle wheels – to significantly improve delivery times and offer dedicated customer and technical support for US customers of its patented BOXSTROM®  automotive wheel.

The innovative BOXSTROM®  carbon hybrid barrel improves all elements of driving performance through its patented design, which meets the highest levels of testing demanded by leading performance and luxury automotive OEMs, which are substantially more onerous than general aftermarket wheel testing. The BOXSTROM®  hybrid barrel is teamed with a Dymag designed high specification forged aluminium centrepiece. The result is a wheel that is up to 40% lighter than OEM cast aluminium wheels, with a corresponding 40% lower moment of inertia – meaning drivers will experience faster acceleration, sharper braking, as well as vastly superior road handling; all without compromising safety.

Under the new arrangements, ADV.1 will be responsible for the manufacture of the forged aluminium centrepieces, which will then be assembled locally with the BOXSTROM®  barrels supplied by Dymag. ADV.1 will also oversee sales and technical support services, as well as coordinate fulfilment for all North American customers. Sizes range from 16” up to 24” diameter being the largest carbon wheels for passenger cars and SUV’s tested to OEM standards.

Chris Shelley, CEO of Dymag Group, commented: “As part of our global aftermarket strategy, we have been searching for the right partner in North America to expand our ambitions and we are delighted to agree this partnership with ADV.1 and WELD Racing. They are proven experts in the design, manufacture and distribution of high performance automotive wheels and share a commitment to working to only the highest standards. This move will also substantially reduce US production lead time for the BOXSTROM® and offer local customer technical support, which is great news for our North American customers.”

Norm Young, CEO of WELD Racing, LLC., said: “Each company within our portfolio is known for innovative performance through engineering leadership. The Dymag relationship complements the strategy and brand equity we have established across the company, and ADV.1, the undisputed leader in exotic wheel design and performance. Combining ADV.1’s design and engineering with Dymag’s composite expertise is an opportunity that cannot be matched. We are excited about the future of the relationship with Dymag and the level of technology and performance we can bring to our customers.

For further information, or to arrange an interview with Chris Shelley, CEO of Dymag Group, contact:

Alister Foye, Leader Communication

+ 44 1789 739248
+ 44 7595 189964

About Dymag:

Started in the early 1970s, Dymag quickly moved to the technology pinnacle developing diecast magnesium wheels for Formula One and inventing the world’s first three spoke Magnesium motorcycle racing wheels. Dymag’s rich heritage on four and two wheels ranges from Formula 1, IndyCar, Rally/RAID, Moto GP, Superbikes, Isle of Man TT champions and race winners driving and riding to victory on Dymags, as well as many production Supercar manufacturers.

Building on their success, Dymag expanded into manufacturing Forged Magnesium wheels, Forged Aluminium wheels and finally developed lightweight Carbon Composite motorcycle and auto wheels with an equally enthusiastic response from bike and auto owners around the world.

The company was re-launched in 2011 after current CEO Chris Shelley and other key former employees took control of Dymag. Very soon after it was successfully involved in re-entering the motorcycle racing and aftermarket, supplying the winning BMW S1000RR ridden by Michael Dunlop in the 2014 Isle of Man TT, and leading British Superbike Teams, a victory repeated in 2016 with the faster ever lap at the IOM TT Senior Superbike race of 133.393mph average speed, and again in 2017 this time on the new Suzuki GSXR.

Always at the forefront of materials technology over the past 30 years Dymag has progressed from its beginnings using diecast magnesium into forged magnesium and aluminium, before establishing itself as the world’s leading carbon auto and motorcycle wheel manufacturer in the 90s and 2000s.